Advertise

February 14, 2020

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JouRadio offer a great locally focused radio experience to our listeners and have created the perfect platform for local and national advertisers who would like to reach the local Polokwane community in Afrikaans and English.

Research has proven radio campaigns are very effective because they are entirely audio-based and a lot of what listeners get from your ad will come from their imagination.

Our job at JouRadio is to guide our listeners in the right direction with your message.

With our good quality productions we make your radio advertisements to be funny, touching, or irresistibly catchy. Whether you want to be remembered by a catchy jingle or a hilarious voice, you can get very creative with your radio ad.

The Top 10 Reasons to advertise on radio - Courtesy of the Radio Advertising Bureau

1) Radio sells with immediacy.

Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day. Can there be a better time to reach customers than on their car radio while they are driving to do today’s shopping?

2) Radio sells everywhere.

Radio is the only true mobile medium. In the car, at work, and at play, radio is there…the companion and the advertising force your customers take with them wherever they go.

3) Radio sells with intimacy.

In your personal life, when you have something very important to communicate to someone, which would you prefer – to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy.

4) Radio stars in the theatre of the mind.

Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song?With word pictures and emotion-evoking sounds, radio’s theatre of the mind stimulates the most emotion-filled pictures the mind can comprehend.

5) Radio escapes advertising’s clutter.

Today’s newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads.Radio is the uncluttered medium.

6) Radio is the cost effective medium.

TV ad rates are up (even though viewership is down).Radio advertising costs grew less than any other major form of advertising.

7) Reach is nice, but frequency sells.

TV are reach media – they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands – except on radio. Radio is the reach and frequency medium you can afford.

8) Radio’s targeted advertising sells.

Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests. You cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms. Radio’s unique targeting ability saves you money.

9) You’re always on the front page with radio.

With radio advertising you are front and centre in the listener’s attention span when your ad is on the air. You’re never buried on page 42 and you’re never surrounded by your competitor’s ads. With radio, you are always on the front page.

10) Radio is an active medium in an active society.

Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Today’s hotly competitive marketplace demands an active medium. That’s radio.